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CVTA LinkedIn audience grows; staff outlines monthly posting strategy to boost public awareness
Summary
PlanRVA staff reported growth in the Central Virginia Transportation Authority’s LinkedIn presence after a deliberate posting strategy: followers increased to about 242, monthly posts rose from roughly 5 to 25, impressions rose about 638% quarter‑over‑quarter, and the page’s engagement rate exceeded LinkedIn industry averages.
At the CVTA meeting on June 6, 2025, outreach staff from PlanRVA presented an update on the authority’s LinkedIn presence and a content strategy intended to grow public awareness and engagement. The presenter described a December‑started plan to publish 4–5 posts per month on a rotating schedule of content types, and said that frequency and use of video drove measurable increases in engagement metrics.
According to the presentation, the CVTA LinkedIn account gained several followers and reached about 242 followers…
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