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Whitestown Connector: new route, provider and targeted marketing aim to boost ridership
Summary
Staff and contractors reported a June route change and a new provider, Go Express, and outlined a two-phase marketing campaign targeting low-income households and employer outreach to increase ridership; June ridership was 557 and the board heard that the route change took effect June 6.
Town staff and contractors updated the Whitestown Economic Improvement Board on the Whitestown Connector route and outreach plans, reporting a service change on June 6, a new provider, and a targeted marketing campaign they expect will increase ridership after a typical summer dip.
Staff reported that the new provider, Go Express, began operating the route June 6 and that June ridership totaled 557 trips; staff said that number is about the same year over year and…
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