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Goodyear council signals against allowing billboards after staff review
Summary
City staff told the council that Goodyear has never permitted off‑premise billboards; after hearing research and peer-city comparisons, councilmembers indicated consensus to keep current rules and not expand billboard permissions.
City staff presented research July 7 on whether Goodyear should permit off‑premise billboards along freeways, and councilmembers signaled they do not want to expand billboard allowances.
The work session presentation by Katie Wilkin, Development Services Director, and Planning Manager Christian Williams explained that Goodyear’s zoning currently prohibits billboards and that the city instead allows on‑premise signage such as freeway pylon signs and two city‑owned digital marquees placed under license during the 2012 recession.
Why this matters: permitting off‑premise billboards would authorize commercial advertising not tied to a specific business on the property where the sign stands, creating new visual elements along freeways and producing limited revenue while raising concerns about “visual blight,” staff and several councilmembers said.
Staff defined the key distinctions: on‑premise signs advertise businesses located at the…
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