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Pinole council endorses PCTV strategy, directs staff to build public performance dashboard
Summary
City staff presented a multi‑year strategy to expand Pinole Community Television (PCTV) into streaming, membership and sponsorship models; council directed staff to return with a public performance dashboard and annual forum to track metrics and community engagement.
Pinole City Council members heard a detailed plan to revitalize Pinole Community Television and voted to direct staff to return with a public‑facing performance dashboard and an annual public forum for PCTV services and programming.
The presentation, led by Fiona Epps, Pinole communications director, outlined a refreshed mission for PCTV: “an engaged, informed, and inclusive Pinole community connected through accessible digital media,” and proposed new programming, membership tiers, sponsorships, and expanded streaming on Roku, Apple TV and Amazon Fire. Epps said staff expects a full rollout of the strategy within one year and a marketing push over the next three to four months.
Councilmember John Murphy moved the council direct staff to develop a public performance dashboard and an annual public forum to track community engagement, and Councilmember Toms seconded the motion. The motion carried on a council roll call.
Staff…
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