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Board approves continuing Hadley communications firm for 2026 referendum planning
Summary
After an RFP that returned three proposals, administrators recommended Hadley Communications to support an operational and/or capital referendum; the board approved continuing with Hadley and discussed cost profiles for campaign and post-referendum support.
The district solicited proposals for a communications partner to support planning and outreach around a potential 2026 referendum. Administrators received three proposals and the board approved continuing work with Hadley Communications.
Doctor Garrison told the board he had solicited three proposals and reviewed cost projections in each bid. “We did get back 3 RFP proposals,” he said, and summarized that Donovan Group and Elation bid in a similar range while Hadley — the district’s previous partner — proposed roughly $58,000 for the initial campaign period with a continuing monthly option if the district desired longer engagement.
Garrison said the Donovan Group’s proposal listed an initial $40,000 with an additional $21,000 if the consultant remained engaged after the initial phase. Elation’s proposal was in the same ballpark. The Hadley proposal was presented as $58,000 for the core campaign, with a flat monthly continuation rate available for ongoing communications work.
Board action and rationale: Board member Amy Levy moved to continue working with Hadley; the motion was seconded and carried unanimously at the regular meeting. Board members said familiarity and Hadley’s prior work with the district were factors in the recommendation; Garrison said an earlier start gives a communications partner more time to develop community engagement and education strategies ahead of any referendum.
