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Lubbock council honors Fourth on Broadway sponsors; picnic, fireworks moved to fairground parking lot

5117230 · July 2, 2025
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Summary

City leaders recognized sponsors of the Fourth on Broadway festival and announced that the picnic and fireworks will be held in the fairground parking lot due to concerns about rain and mosquitoes; the parade will remain on Broadway.

The mayor and City Council of Lubbock on a July afternoon formally recognized this year’s Fourth on Broadway sponsors and announced a small venue change for the festival’s picnic and fireworks.

Mayor (unnamed) told the audience that the city would hold the picnic and fireworks in the fairground parking lot rather than McKenzie Park “because of the rain” and to avoid mosquitoes; the mayor added the parade will still take place on Broadway “rain or shine.”

The mayor presented special recognitions to sponsors and volunteers, mentioning Reliant Energy, Gorilla Law Firm, H‑E‑B and Los Hermanos Familia by name. The mayor also called out city staff and volunteers, and thanked Brooke Witcher for her work on the event.

The mayor framed Fourth on Broadway as an enduring community tradition and described it as ‘‘one of the most cherished traditions’’ and “the largest free festival in the Lone Star State,” with events such as a parade, park festivities and fireworks. The council encouraged residents to attend the celebration.

No votes or formal policy changes accompanied the recognitions; the announcement described a logistical change (relocation of picnic and fireworks) made for operational reasons and attributed to weather-related concerns.

City staff or event organizers should be consulted for final parking, ingress/egress, and safety plans for the new picnic/fireworks location prior to the event.