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Discover Flagstaff sees high email clicks but low sweepstakes entries; adds privacy disclaimer
5112612 · July 1, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.
Summary
Marketing staff reported strong email engagement and Route 66 passport momentum but said sweepstakes clicks did not convert to entries; the team added a privacy disclaimer to entry forms to increase conversion.
At the June meeting Discover Flagstaff staff reported that outward email campaigns reached about 30,000 recipients and produced strong click metrics, but sweepstakes page views have not converted into expected entry counts. Sabrina Beard, marketing, said the team’s top clicks included the "City of 7 Wonders" content, the Flagstaff…
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