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Flagstaff reports rise in media coverage; film permit activity lower than last year
Summary
City staff reported 191 media stories in May, hosted international journalists, ran film advertising at Cannes, and issued one film permit (a five‑day Ghost Adventures shoot).
At the June meeting the Flagstaff Tourism Commission received the May media and film office report showing an increase in total media coverage and continued film interest, though film permit activity was lower than the same month last year.
Ryan Randazzo, media relations and Flagstaff film office, reported 13 media assists in May and 191 articles generated that month, up from 112 in May 2024. He attributed the increase to coverage themes such as dark‑sky astrotourism and Route 66, plus a higher volume of small vendor press releases tied to events like Overland Expo and the 10th anniversary of Freaky Foot Tours. Randazzo said, “Dark skies, astrotourism, and Route 66 were the themes published in the largest circulation media outlets for that month.”
Film permitting declined: staff issued one film permit in May — a five‑day shoot for the television program Ghost Adventures — compared with four permits in the same month last year. The office also provided four film assists in May, matching last year’s number.
Randazzo noted outreach successes: a Route 66 feature syndicated by the Associated Press that included four Flagstaff landmarks, coverage in the Daily Telegraph, and a German‑language Swedish magazine feature on Buffalo Park highlighting Flagstaff’s dark‑sky designation. The office also purchased film advertising distributed at the Cannes Film Festival and plans follow‑up industry outreach.
Staff said they will continue to track website traffic from film ads and report on follow‑on metrics at future meetings.
