The Anaheim City Council voted 7-0 to accept the ATID transportation and marketing component annual reports after presentations from city staff and Visit Anaheim.

City staff reviewed the transportation component fund and told the council the fund ended fiscal 2023–24 with a balance of about $26.7 million and summarized active projects including the Ball Road/Digitaland Drive improvements, bollard installations in the resort, a pedestrian resort circulation study and ATN operational support. Staff said the Ball Road/Digitaland Drive design was completed and heavy construction is under way, with some overnight full-lane closures expected for gantry installation.

Visit Anaheim presented its marketing component results and strategic direction. Christina Dawson, Visit Anaheim chief operating officer, said the organization tracks performance on a calendar-year basis and that staff adapted the annual report to the city's fiscal-year report. The presentation highlighted 2023 and 2024 as banner years: Visit Anaheim reported record visitation (about 25.8 million visitors in 2023 and 26.1 million in 2024), strong convention bookings (51 and 53 conventions in consecutive years) and a nearly $2.0 billion economic impact figure for the fiscal period cited in the report.

The Visit Anaheim presentation outlined a new fund-balance methodology developed with city auditors and industry standards. Visit Anaheim said it had designated reserves for (among other items) a general operating reserve, convention center booking subsidies (client incentives) and support for industry and signature events, and called out a planned host-city commitment for IPW (the international travel trade show) with estimated costs to host that event.

Council members pressed Visit Anaheim on transparency and local benefits. Several councilmembers asked for details about how partner hotels — especially smaller independent properties — benefit from marketing campaigns, requested disclosure of the Request for Proposal (RFP) process for specific contracts (for example, ColliderLab/Yum! Brands subcontracting), and sought clarification on fund balance figures and timing. Visit Anaheim said it had conducted an RFP for certain contracts, provided an overview of partner and co-op campaigns with Expedia and Brand USA, and said staff would provide additional detail requested by council.

During the discussion Visit Anaheim and city staff said ATID reserves are intended to be used strategically for infrastructure and destination marketing that supports long-term resort capacity and convention business. The council accepted the reports with an amendment to accept clarifications provided during the presentation. The vote was 7-0.