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Council accepts ATID annual reports; Visit Anaheim outlines marketing wins and reserves plan
Summary
The council accepted the Anaheim Tourism Improvement District (ATID) transportation and marketing component annual reports after a presentation from Visit Anaheim. Visit Anaheim reported record visitation and described a fund-balance strategy that includes reserves for convention incentives and industry events.
The Anaheim City Council voted 7-0 to accept the ATID transportation and marketing component annual reports after presentations from city staff and Visit Anaheim.
City staff reviewed the transportation component fund and told the council the fund ended fiscal 2023–24 with a balance of about $26.7 million and summarized active projects including the Ball Road/Digitaland Drive improvements, bollard installations in the resort, a pedestrian resort circulation study and ATN operational support. Staff said the Ball Road/Digitaland Drive design was completed and heavy construction is under way, with some overnight full-lane closures expected for gantry installation.
Visit Anahe…
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