City of Cheyenne updates council on rebranding project; consultants, funding and rollout timeline discussed

City of Cheyenne officials and outside consultants provided a progress update on a citywide rebranding project at a City Council work session, outlining deliverables, funding and next steps.

The consultants said the project will yield a new logo, department sub-logos, a brand style guide, templates and an implementation plan. Matt Murphy, the city’s public information officer, said Guide Studio and y2 Consultants won the contract after an RFP and selection process that reviewed 22 proposals and that the work was paid for from interest earned on ARPA funds. "The city doesn't have any existing branding or brand standards," Murphy said, describing the need for consistency across departmental materials.

City staff and consultants said the rebrand is meant to make city communications more legible and consistent, strengthen public trust and improve the city’s outward image for economic development. Brian Evans, brand strategist for Guide Studio, said the vendor has worked on municipal place brands in multiple states and that the firm’s approach includes stakeholder engagement and implementation support. Gina Gerken, director of brand at Guide Studio,…