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Board approves Waukesha State Bank sign with planner conditions; declines public hearing
Summary
The village board voted not to hold a public hearing on a signage request for Waukesha State Bank and then approved the bank's monument and wall sign with staff recommendations, barring animated/video content; motions passed by voice vote.
The Village of Waukesha village board declined to schedule a public hearing and approved a signage application June 6 for a double-sided monument sign with an electronic message center and a wall sign for property owned by Waukesha State Bank.
Planning staff explained the ordinance requires the board to determine whether a public hearing is needed. Trustees discussed past practice — staff noted only one residence within 300 feet of the sign location — and a trustee moved that no public hearing was required. That motion was seconded and approved by voice vote.
The board then considered the signage request from petitioner Kelly Hathaway doing business as Milwaukee Sign Company. Staff recommended standard conditions — limits on illumination, static images only (no animated video), and size/direction restrictions — and pointed out that packet photos should be interpreted as still images because the ordinance prohibits animated or scrolling advertisements. A trustee moved to approve the request with the planner’s recommendations; the motion passed by voice vote.
No record of further appeal or conditions beyond staff recommendations was recorded in the minutes.
