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Committee approves $300 HealthJoy direct‑mail test to boost employee activation
Summary
The LaSalle County Insurance Committee approved a one‑time $300 direct‑mail budget to promote the HealthJoy benefits app to employees who have not yet activated the service; committee members also reviewed current activation and savings figures.
The LaSalle County Insurance Committee approved a one‑time $300 expenditure to print and mail a HealthJoy promotional postcard aimed at eligible employees who have not activated the benefit app.
Committee Chair Nancy Yurek said the mailer is intended to increase activation among workers who have not yet used HealthJoy. The Horton Group representative reported that 315 active…
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