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Committee approves $300 HealthJoy direct‑mail test to boost employee activation
Summary
The LaSalle County Insurance Committee approved a one‑time $300 direct‑mail budget to promote the HealthJoy benefits app to employees who have not yet activated the service; committee members also reviewed current activation and savings figures.
The LaSalle County Insurance Committee approved a one‑time $300 expenditure to print and mail a HealthJoy promotional postcard aimed at eligible employees who have not activated the benefit app.
Committee Chair Nancy Yurek said the mailer is intended to increase activation among workers who have not yet used HealthJoy. The Horton Group representative reported that 315 active employees are eligible for HealthJoy, 120 have activated the app (about 38 percent activation), and the tool produced $11,006.38 in attributed savings for the first five months of the year with an ROI of roughly 1.9.
The committee debated printing options and whether the county’s in‑house printing shop could produce a mail‑quality, weather‑resistant piece. Tom Walsh questioned an in‑house option; county staff said the county print shop did not produce the glossy mail pieces HealthJoy provided and a local printer in LaSalle/Grundy area gave the $300 quote. The committee approved the one‑time direct‑mailer expense by roll call: Kendra Pottinger — aye; Doug Sackley — aye; Tom Walsh — aye; Nancy Yurek — aye.
Why it matters: Horton representatives and county staff said higher HealthJoy activation could steer employees to lower‑cost providers and services, generating savings for the plan. The mailer is a limited test; the committee asked staff to report back on activation changes after the mailing.
Ending: County staff and Horton said they will proceed with the vendor and expect the mailer to appear in the next committee bills, as approved.
