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Committee advances plan to convert cable TV office into city communications department
Summary
A Medina committee heard a proposal to restructure the city’s cable TV office into a broader communications department, citing declining franchise fees, expanded services since 1995 and potential cost savings; the committee voted to forward the proposal to the full finance committee.
Jared, the general manager of the city’s cable TV department, proposed converting the department into a Communications Department to reflect services that have expanded well beyond broadcasting council and school meetings.
Jared said the office, which began broadcasting in 1995, now supports Medina City Schools, the Performing Arts Center and other city entities and provides web administration, social-media distribution (including Apple TV, Roku and Amazon Fire apps), drone footage, grant support and emergency-response materials. “I could just really feel that we could meet those needs effectively, by basically just transferring what is a cable TV department into a communications department,” he said.
The proposal grew out of budget pressures tied to falling cable franchise fees. Jared told the committee the department’s franchise-fee revenue fell about $12,000 from 2023 to 2024 and is declining roughly…
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