Goodyear council approves rezoning to unify Pebble Creek Marketplace sign standards
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Summary
City Council voted 7-0 to rezone about 25 acres and authorize a consolidated comprehensive sign package for a 55-acre Pebble Creek Marketplace to allow a new monument sign and permit existing on-site businesses to use an existing freeway pylon without classifying it as a billboard.
The Goodyear City Council on June 23 voted 7-0 to adopt an ordinance conditionally rezoning about 25 acres at the southwest corner of McDowell Road and Pebble Creek Parkway and to approve an amendment that will bring all phases of Pebble Creek Marketplace under a single comprehensive sign package (CSP).
City planning staff told council the vote will let the developer carry existing sign standards from the original 25-acre district across an adjoining 30-acre phase so the entire 55-acre center uses a single, cohesive sign program. The change also allows one new multi‑tenant monument sign on the western driveway and would permit users within the unified CSP to place on‑premise signage on an existing freeway pylon sign without converting that pylon into an off‑premise billboard.
The rezoning was required because the city historically attached CSPs to individual zoning cases; staff recommended removing the CSP from the zoning documents so future sign approvals can be administered without a rezone. Planning staff explained that existing legal signs would not be affected by the amendment and that most CSPs remain administratively approved unless they exceed ordinance allowances.
Council asked about visibility and tenant panel capacity on the proposed monument sign. Planning staff said the new monument matches existing height, materials and square footage and that applicants can place multiple tenant panels if desired; the panel content is not regulated by the CSP. There were no public speakers on the item.
Adopted ordinance: Ordinance No. 2025-1635, described on the record as "conditionally rezoning approximately 25 acres" from Pebble Creek Marketplace Final PAD to Pebble Creek Marketplace Second Amended PAD. Council approved the rezoning and the CSP amendment, 7-0.
Staff will finalize the CSP amendment to reflect the unified 55‑acre boundary and record the ordinance as directed by the city clerk. The unified CSP is intended to provide consistent materials, heights and locations for on‑premise signs across the full Pebble Creek Marketplace.
Details from the public hearing and staff presentation are in the city record for June 23, 2025.