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April destination metrics: TDT inches up; visitor profile shows rise in social‑media planning and more group travel
Summary
Visit St. Pete Clearwater presented April data showing TDT up about 1.5% for the month, combined March–April within 3% of last year, strong rates and occupancy in Clearwater Beach and St. Petersburg, and changes in visitor motivations and behaviors including higher social‑media planning and more group travel.
Eddie, a Visit St. Pete Clearwater analytics staff member, presented destination metrics for April and a combined March–April visitor profile, reporting that April transient‑rental tax (TDT) receipts were up about 1.5% compared with the prior year and that March and April combined were within about 3% of the previous year.
Eddie said Clearwater Beach and Saint Petersburg showed particularly strong growth in April and noted that average daily rate (ADR) remained strong, which helped revenue per available unit…
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