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Sahuarita says Fiesta Sahuarita drew about 12,700 visitors; town begins using Placer AI to measure economic impact
Summary
Town officials reported Fiesta Sahuarita attracted an estimated 12,700 visitors and that the town is using Placer AI to measure attendance, visitor origin and economic impact.
Town officials told the council that the town’s April Fiesta Sahuarita event at Animax Park drew an estimated 12,700 visitors and that the town has begun using a location‑analytics platform, Placer AI, to measure attendance, dwell time and visitor origins.
Event Supervisor Lacey Simmons said Fiesta is one of Sahuarita’s signature events and highlighted this year’s vendor and entertainment mix: 127 marketplace vendors, 50 youth entrepreneur vendors (ages 5–17), 36 food trucks, a popular free kids zone with carnival rides, a beer garden featuring two Tucson breweries, live stage performances and a concluding drone show. Simmons…
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