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More than a dozen groups seek Cooke County hotel‑motel funds for festivals, expo center, theater and zoo expansion

5058580 · June 24, 2025

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Summary

At the June 25 budget hearing many local nonprofits and event groups requested hotel‑motel (HOT) funds for projects including a proposed Cook County expo center drawings ($100,000 request), Heritage Park improvements, Butterfield Stage season support, tents for Germanfest, new bleachers, a zoo expansion and several arts performances.

Dozens of organizations seeking Cooke County hotel‑motel tax funding presented requests at the commissioners court budget hearing on June 25, proposing projects to attract visitors and support local tourism.

Cook County Fair Association: The association requested approximately $100,000 in HOT funds to cover permit‑ready architectural drawings for a proposed multi‑purpose, climate‑controlled expo center (roughly 200×100 feet) plus a smaller 150×100 meeting space, office space and a catering kitchen. The group also requested roughly $40,000 for fence and site work and about $10,000 toward two additional sets of portable bleachers.

Heritage Park (Germanfest): Melinda, Heritage Park manager, asked for funding to upgrade the park’s exterior finishes, improve acoustics for the outdoor band stage, and buy additional tables and chairs for events; she said Germanfest’s fiftieth anniversary is next year and the project would support that festival. The presentation noted high local hotel demand during past festivals.

Butterfield Stage: The performing arts venue requested $78,000 to support the upcoming season and marketing and $9,500 specifically to add sound‑deadening acoustic treatment in a high, echoing event hall. The group said it expects to boost marketing and create tourism packages to attract more out‑of‑county patrons and increase the share of attendees who overnight in Cooke County. Butterfield emphasized youth programming and a plan to raise the percentage of outside attendees from an estimated 10–12% to 20–25%.

Gainesville Chamber and Heritage organizations: The chamber requested funds to purchase a large commercial tent (100×50) to reduce recurring rental costs for Germanfest and Oktoberfest; the chamber estimated tent purchase would ease future requests from event organizers. Other requests included downtown beautification ($5,600), Morton Museum awning and outdoor programming infrastructure, and arts organizations’ concert and youth music camp proposals (Gainesville Swing Orchestra asked for $12,000; North Central Texas Corral and Dolce Canto presented similar cultural requests).

Frank Buck Zoological Society: The nonprofit supporting the zoo requested $55,000 toward a $250,000 project to expand the zoo south of the ballparks, funding a sidewalk and a shaped viewing area for new enclosures. Presenters said the expansion would make the zoo visible from I‑35 and is expected to increase visitor traffic and tourism.

Other requests: Several groups asked for funds for Depot Days, Summer Sounds and marketing to bring visitors into the county; the county’s HOT request packet included multiple small‑to‑mid sized asks for events, improvements and equipment across arts, heritage and tourism organizations.

Commissioners heard presentations but did not commit funds during the hearing. Applicants provided cost estimates and use cases, noting potential hotel demand, festival attendance and program schedules; the court will consider these requests as part of FY2026 HOT fund allocations.