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Tourism committee reviews year‑one ‘Destination Redmond’ marketing results, seeks council input on year two
Summary
City tourism committee and contractor Watson Creative reviewed a year of branding and a two‑month advertising test campaign that generated strong web traffic and low cost‑per‑visit, and asked the council for feedback on priorities for the next fiscal year.
Holman, chair of the tourism committee, told the Redmond City Council workshop that the city is roughly one year into a contract with Watson Creative to market Redmond as a destination. “So today is marks about a year since we've awarded the contract to Watson Creative on marketing Redmond as a destination,” Holman said.
Watson Creative gave a year‑one recap and results from a two‑month paid campaign, and described priorities for year two: raising awareness, improving conversion tracking from impressions to “heads and beds,” expanding partnerships and content capture, and placing branded materials in hotels and at the airport. “This last year has been about building the brand, building the flywheel,” said Matt Watson, creative director and CEO of Watson Creative.
The contractor said the phase‑one campaign combined Google and Meta…
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