Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Davenport communications team plans rebrand, leans on 'diverse opportunities' and 'waking giant' identity
Summary
District communications staff reviewed 18 months of work — new website, social media, media relationships and community partnerships — and proposed a strategic rebrand stressing diverse student opportunities, grit/resilience and a trailblazer identity. Staff will refine messaging, tone and outreach over the summer.
The district’s communications leaders presented a strategy to extend Davenport’s refreshed visual identity into a cohesive messaging and positioning plan that senior staff and focus groups described as a “waking giant.”
Sarah (communications staff) and Jerry (communications staff) told the board they focused the past 18 months on stabilizing communications with a new website, an integrated mass‑communication tool, expanded social media, and rebuilt media relationships. “One of the first things we did ...…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
