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Matthews Alive board outlines 2025 festival layout, parade route change and new nonprofit donation process
Summary
Matthews Alive presented the 2025 festival plan to the Matthews Board of Commissioners, describing entertainment, vendors, a revised parade route for safety, a new nonprofit donation application and commitments on audits and board recruitment.
Matthews Alive spokesperson Brian Lee told the Matthews Board of Commissioners on June 23 that the volunteer-run festival’s 2025 footprint will look much like past years but will include a new parade route and a formal nonprofit donation process. “This remains unchanged from previous years,” Lee said of the basic layout, then described concert headliners, food vendors and exhibitor locations.
Lee and fellow board members said the group has confirmed returning presenting sponsor Novant Health and several commercial sponsors, and that the festival will host about 23 food vendors and roughly 152 small-shops vendors. “One of the things that I've really pushed for since I joined the board about four years ago is trying to uplift our Matthews area small…
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