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Anchorage School District to Rely on Mailer, Social Channels and New Website as Back-to-School Campaigns Scale Back
Summary
District communications staff told the Communications Committee they will focus on a cost‑conscious back‑to‑school campaign this summer that leans on a mailer, existing social channels and a website upgrade set to launch in September while internal SharePoint work continues.
The Anchorage School District’s Communications Committee heard May 29 that the district will focus limited outreach resources on a scaled‑back back‑to‑school campaign that uses a mailed checklist, organic social media and a website upgrade due this fall.
MJ Communications, the district’s external communications lead, told the committee the team piloted expanded livestreaming at graduations and other events this year and is “leaning into” summer learning and back‑to‑school planning. MJ said the district completed a soft launch of the back‑to‑school campaign…
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