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LaSalle County tourism staff outline digital targeting and visitor-tracking tools used in campaigns
Summary
County staff and partners discussed use of PlacerAI, Zartico, Sojourn and a passport program to measure where visitors come from and whether they book overnight stays; staff reported guide distribution numbers and recent digital campaign performance.
LaSalle County tourism staff and partner organizations described digital targeting and visitor-tracking methods at the June 20 committee meeting and reported early metrics from recent campaigns.
Kurt Bedai (City of LaSalle) and Kate (Heritage Corridor marketing) explained that the committee uses cell-phone analytics services such as PlacerAI and Zartico to estimate visitor origin ZIP codes and congregation points; Kate said Zartico filters for visitors coming from 50 miles or greater to identify likely overnight travelers. Kate also…
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