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Committee presses VIP Services on rising denials, staffing and Qride readiness before rebrand push
Summary
Committee members told VIP Services they must explain rising turndowns and denials and have software and staffing ready before the rebranding and marketing push; staff said denials through April matched last year's total and trip ratios have slipped while driver count recently rose by seven.
Walworth County's Transportation Coordinating Committee on June 2 pressed its contracted operator, VIP Services, for answers about an increase in ride denials, operational efficiency and readiness of the new booking software before a planned rebranding and marketing push.
Jean (Transportation Manager) told the committee she and staff met with VIP on May 28 and asked the operator to provide an explanation for a recent rise in denials. "Our denials already almost through April are where we finished up last year," she said, and the committee recorded substantially more denials so far in 2025 than in the comparable period last year. Committee members said the service has available vehicle hours but appears…
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