Walworth County Transportation Coordinating Committee members on June 2 examined draft vehicle decals and marketing descriptor options for Walworth County Connect, the county's shared-ride and specialized transit service, and asked staff to refine placement of the phone number and URL and to confirm readability through perforated rear-window vinyl.

The committee's discussion focused on practical visibility and inclusiveness. Jean (Transportation Manager) said the mockups in the packet were preliminary and that the marketing vendor would provide further recommendations once quotes are requested. Committee members repeatedly urged moving the phone number and URL closer to the logo and increasing their size so they remain visible as a vehicle passes.

The committee reviewed three descriptor/tagline options. Members voiced concerns that one option could signal the service is only for riders with disabilities; others favored brief, ride-focused language. Committee member Sean Davenport said of the artwork: "The phone number'I love how it's big and bold and right underneath the logo" and asked the vendor to keep the phone and URL together so they read quickly from a passing vehicle. Another member suggested emphasizing the word "RIDE" or using "Share the ride with us" as the prominent phrase.

Design specifics discussed included placing identifying icons and contact information together on the side of the vehicle, avoiding reversed lettering in the rearview (a style typically used only on emergency vehicles), and using perforated vinyl on rear windows so drivers can see out while the graphic reads from the outside. Staff said they will relay those layout requests to the vendor, ask for larger phone/URL placements on wallet cards, clings and other handouts, and return with revised proofs.

The committee did not vote on final artwork or descriptors during the meeting. Jean said the team is aiming for a coordinated rebranding rollout in early to mid-August and will review vendor cost estimates and updated mockups with the committee before final selection.

Walworth County Connect branding remains an administrative matter to be used alongside the county's master transit brand; committee members emphasized the descriptor is not intended to replace the full program name on all materials.

The committee asked staff to return with revised designs and final quotes before authorizing production or a broader marketing push.