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Walworth County transit committee reviews vehicle decals, descriptor options ahead of August launch
Summary
On June 2 the Walworth County Transportation Coordinating Committee reviewed vehicle decal mockups and three branding/descriptive taglines for Walworth County Connect and asked the vendor to adjust phone/URL placement and consider legibility for rearview and perforated-window graphics.
Walworth County Transportation Coordinating Committee members on June 2 examined draft vehicle decals and marketing descriptor options for Walworth County Connect, the county's shared-ride and specialized transit service, and asked staff to refine placement of the phone number and URL and to confirm readability through perforated rear-window vinyl.
The committee's discussion focused on practical visibility and inclusiveness. Jean (Transportation Manager) said the mockups in the packet were preliminary and that the marketing vendor would provide further recommendations once quotes are requested.…
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