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Visit Lee County reports sharp social-media gains and modest tourism growth
Summary
Visit Lee County staff told the board their social-media content—led by a single reel with about 68,000 views—boosted website traffic and coincided with a 3.7% year-over-year increase in overnight trips from January through March 2025.
Lucas Pauley, representing Visit Lee County, told the Lee County Board that recent social-media posts and a new staff hire have driven substantial online engagement and modest growth in measured tourism metrics.
Pauley said Facebook interactions were “up 195.5%,” that one short video of the Natuzza Grasslands reached roughly “68,000 views,” and that watch time and…
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