Developers present multi‑phase plan to redevelop Provo Town Center; residents raise traffic, displacement and design concerns

Brixton Capital and partner firms presented a conceptual plan to redevelop Provo Town Center on Wednesday night, proposing roughly 80 for‑sale townhomes and about 1,300 apartments in a five‑phase project that developers estimated could take about eight years to build out.

The proposal, presented by Justin Long of Brixton Capital and Robert Schmidt of Pet Companies, would retain major anchors Target, JCPenney and Cinemark while reducing the mall’s enclosed retail from about one million square feet to roughly 600,000 square feet and adding outdoor public space, new retail pads and structured parking.

Developers said the plan aims to create a “live, work, play” environment centered on a new plaza and improved pedestrian, bicycle and transit access. “We’ve owned Provo Town Center since 02/2016,” Justin Long said during the presentation, and the partners described the Target opening as momentum to reimagine the underused site.

The redevelopment team described the housing and affordability components in specific terms: about 80 townhomes for sale and about 1,300 multifamily units built in five phases; developers told the meeting they expect approximately 9% of the new units to be affordable at about 80% of area median income (AMI) and roughly 3% at 60% AMI. The team also said it would pursue qualification for Utah’s Housing, Transit and Reinvestment Zone (HTRZ) program and that the city — not the developer — would be the HTRZ applicant.

Why it…