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Goodyear outlines sports and tourism strategy; I‑10 basins and Ballpark Village singled out for follow‑up
Summary
Economic development staff presented a tourism strategy centered on five pillars (sports, outdoor recreation, arts/culture, experiential retail/dining, and meetings/hospitality). City leaders described public‑private outreach on the I‑10 basins, a potential multi‑sport complex and plans for an RFP for Ballpark Village.
Wendy Bridges, Goodyear’s economic development director, told council on June 16 that the city has begun consolidating tourism work into a cohesive strategy built around five pillars: sports; outdoor and nature‑based recreation; arts and culture; shopping, dining and entertainment; and conferences and meetings. "Tourism can be defined in a lot of different ways," Bridges said, noting sports and leisure travel already draw visitors to Goodyear.
Joe Stewart, senior business development manager, said current marketing and assets — notably Goodyear Ballpark and a nationally recognized BMX track — provide a foundation but efforts are "largely fragmented and reactive." "There hasn't been a unifying strategy tying all these pieces together into a cohesive tourism vision," he said.
Park…
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