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Old Town visits rise while sales tax dipped slightly in 2024, city staff reports

3862606 · June 19, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

City staff presented a Placer and Arizona Department of Revenue analysis showing steady growth in Old Town Scottsdale visits since 2018, a near‑term divergence in 2024 with visits up and sales tax down slightly, and preliminary 2025 foot‑traffic increases through May.

City staff presented completed 2024 data and preliminary 2025 foot‑traffic figures for Old Town Scottsdale, reporting continued growth in visits since 2018 while noting a small decline in inflation‑adjusted sales tax receipts for 2024 compared with 2023.

Will Brooks, management associate to the city manager, told the commission the analysis uses two principal data sources: mobile‑device‑based visit data from Placer and sales tax receipts from the Arizona Department of Revenue. Brooks clarified that the report counts “visits” as a single visit to a location within a 24‑hour period and not unique visitors, and that Placer updated…

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