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Experience Scottsdale reports Q3 gains tied to new international flights and campaigns
Summary
Experience Scottsdale told the Tourism Development Commission that third‑quarter marketing and convention sales work produced large digital impressions, increased international air service, and strong convention booking through Q3; staff said full fourth‑quarter results would determine year‑end performance targets.
Experience Scottsdale presented third‑quarter performance highlights to the Scottsdale Tourism Development Commission, emphasizing international market outreach and convention sales growth.
The presentation by Rachel Pearson, vice president of community and government affairs for Experience Scottsdale, said the DMO strengthened marketing in France after a new Air France route between Paris and Phoenix launched. She said Air France has increased that service to five flights per week and is using larger aircraft. Pearson told commissioners Experience Scottsdale ran a direct‑to‑consumer…
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