Experience Fayetteville launches multi-channel marketing push focused on bikepacking, connected TV and Razorback fans

Experience Fayetteville presented a multi-channel marketing update May 19, outlining new advertising channels and partnerships intended to increase overnight stays and local spending.

Interim CEO Jennifer Walker summarized early activity: “that campaign is actually in partnership with our Arkansas Tourism, who's doing a matching, for cost,” and said staff had emailed a fuller CEO report to commissioners that morning.

OutRight, Experience Fayetteville’s media partner, gave the commission a detailed briefing on campaign strategy and early results. Anne Davis, director of marketing at OutRight, said the paid campaign “just launched in April, running through December” and that the agency had added connected TV — streaming platforms such as Roku, Samsung TV and Hulu — to its channels this year. “Connected TV essentially is like streaming TV,” Davis said.

Why it matters: Experience Fayetteville measures lodging and restaurant spending through the hotel/motel (HMR) tax. The marketing briefing…