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Port Orchard contract public information officer outlines city marketing, Bay Street and FIFA outreach plans
Summary
Josh Johnson, the city’s contract public information officer, presented a year‑long marketing plan to Port Orchard City Council on June 17 that includes a recruitment video for city jobs, Bay Street construction messaging, a Chamber one‑page for new businesses and FIFA‑era visitor planning.
Josh Johnson, the city’s contract public information officer, told the Port Orchard City Council on June 17 that his work this year will focus on “creating these connections with the community and our partners” through timely information, coordinated social media and a cohesive visual style.
Johnson outlined near‑term items including a recruitment and retention video for city jobs, a one‑page Chamber of Commerce handout to “demystify” the business‑licensing process for new business owners, and a Bay Street construction messaging plan aimed at supporting downtown businesses during an upcoming road closure. He said he expects the recruitment video to be shot and edited by “the end of summer.”
Johnson told council he will meet with the Port Orchard Waterfront Alliance (formerly PABSA) and the Chamber executive to get feedback on construction messaging and to coordinate outreach. He said lessons learned from Bainbridge Island’s Winslow Way construction will inform the campaign, and he expects to use targeted social media and a dedicated online presence for the project to keep businesses and residents informed.
On the city’s approach to social platforms, Johnson said Facebook is effective for posting links and reaching a broad, slightly older audience, while Instagram is “primarily a visual medium” suited to photo‑heavy content. He noted legal and public‑records considerations with two‑way platforms and suggested any new pages be configured as announcement‑only when appropriate. Council members asked about cross‑posting and linking between platforms to reach different demographics.
Johnson also described work on a Port Orchard photo asset library, updates for the Port Orchard Community Center project, messaging around grant awards, an employee spotlight series and a fireworks safety/regulation notice the city plans to post. He raised FIFA planning as a priority: with regional visitor traffic expected in 2026, he said the city is “constantly folding this in” and wants to maximize visitor benefits for local businesses.
Council members encouraged emphasis on education and clear communications about what the city can and cannot do, and suggested outreach at events such as the farmers market. Several council members praised the increased public information since Johnson’s contract began and asked him to coordinate with nearby downtown associations and Kitsap County partners.
Johnson closed by inviting council to send ideas to the mayor for timely posts and offering to produce materials for projects that need public outreach.
