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Special issues committee narrowly approves bank-sponsored “kidpreneur” lemonade activation in downtown Homewood
Summary
The Special Issues Committee on June 16 approved a one‑day promotional activation—a lemonade‑stand themed ‘kidpreneur’ activation for a bank—to be staged in front of Track Shack downtown on June 28 from 1–4 p.m., by a 3–2 vote.
The Special Issues Committee on June 16 approved a one‑day promotional activation proposed by Lewis Communications for a client bank, to be staged in the open curb area in front of Track Shack downtown on Saturday, June 28 from about 1 p.m. to 4 p.m.
Jason Bickle and Jacob Garner of Lewis Communications described the activation as a short, experiential marketing piece centered on a “kidpreneur”…
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