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Discover Kalispell outlines FY25 results and FY26 tourism strategy as TBID revenue shows uncertainty
Summary
Discover Kalispell presented FY25 marketing outcomes, grant awards and FY26 priorities to the council — staff warned of downward pressure on room-night revenue, noted a 56% average annual occupancy in 2024, and described a tourism strategy stressing sports events, responsible-recreation messaging and use of conversational AI.
Discover Kalispell, the destination-marketing organization funded by bed tax and the Tourism Business Improvement District (TBID), presented a FY25 recap and FY26 work plan to the Kalispell City Council on June 16, reporting event grants, marketing reach and an emphasis on sports and responsible recreation for the coming year.
Nut graf: TBID leaders said FY25 included measurable successes but cautioned that FY26 revenue projections were uncertain because of lower Canadian visitation, growing lodging inventory and effects from Glacier National Park’s timed-entry reservation system; staff emphasized marketing to domestic and meeting-tourism segments, sports tourism development and stewardship initiatives.
Key FY25 results and FY26 priorities - FY25 outcomes: presenters reported they ran a ski-package campaign that “generated…
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