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Board approves revised advertising policy to allow partners to support new athletic complex
Summary
The board unanimously approved revisions to the district’s advertising-in-schools policy to allow the district to accept advertising revenue tied to the new athletic complex, with protections included in the policy as recommended by legal counsel.
The New Kent County School Board voted unanimously on May 19 to approve revisions to its advertising-in-schools policy, clearing the way for partner advertising related to the district’s new athletic complex.
Superintendent Dr. Nichols told the board the revisions were drafted with legal counsel and include protections on the content and placement of advertising. “We have a great opportunity with this new athletic complex… We have a lot of partners that are ready to step up and support in terms of advertising,” the superintendent said.
Board member Miss Cunha moved to approve the policy revision; the motion was seconded and carried 5–0 on the roll call. Members said the policy will enable sponsorships and commercial support while protecting the school environment and ensuring advertisements conform to district standards.
Administration said contracts and revenue details will follow and that the district is prepared to begin implementing advertising opportunities under the revised policy.
