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Machesney Park approves $50,000 marketing campaign to promote local shopping
Summary
The Village Board approved Resolution 30 R 25 to fund a two-part, $50,000 marketing plan that emphasizes year‑round digital ads and a six-week traditional media push during the holiday season.
The Machesney Park Village Board on June 16 approved Resolution 30 R 25, authorizing a $50,000 marketing plan intended to promote local dining and shopping.
Kevin Sutter, the staff presenter, told the board the campaign is a two‑pronged plan: a year‑round social and digital media strategy plus a concentrated traditional media push during the holiday shopping season. The board approved the resolution on a roll…
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