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Committee advances two Jersey Fresh measures: dedicate wine excise revenue to program and permit “Jersey Fresh” alcoholic sales
Summary
The committee released A5270 to dedicate a portion of wine excise tax revenue to the Jersey Fresh marketing fund and released A5718 to allow licensed producers to sell and label alcoholic beverages as “Jersey Fresh”; members discussed program funding and the proposal’s scope.
The Assembly Agriculture Committee voted to release two related measures aimed at strengthening the state’s Jersey Fresh marketing program: Assembly Bill A5270, which would dedicate a portion of wine excise tax revenue to the Jersey Fresh Program Fund, and Assembly Bill A5718, which would permit certain license holders to market and sell alcoholic beverages labeled as “Jersey Fresh” if those beverages contain at least 51% agricultural or horticultural products grown in New Jersey.
Assembly testimony emphasized that Jersey Fresh, the state’s agricultural branding and marketing program launched in 1984, lacks a stable state funding stream and has relied heavily on the federal Specialty Crop Block Grant. Janine Cava of the New Jersey…
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