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City unveils 2025–27 communications plan and new brand; team to emphasize visuals, timely updates and neighborhood outreach
Summary
Tempe’s communications office presented a citywide communications plan and new brand to the council, describing investments in staff, technology and training to sustain an 80% satisfaction rating for public information and to roll out a set of brand priorities across departments.
City Communications Director Chris Baxter King and consultant David Leibovitz presented Tempe’s 2025–27 communications plan during the council work study session, outlining a new brand, a set of six brand priorities and implementation steps across departments.
Baxter King said the city expanded the communications team and updated tools and technology over the past year, including new camera and broadcast equipment, a public‑records system (Jvis a Voya—presentation name), new licenses for social publishing…
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