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Tempe Tourism reports $1.12 billion in visitor spending in 2024 and 4.5 million visitors
Summary
The Tempe Tourism Office told the City Council the city drew about 4.5 million visitors and $1.12 billion in direct visitor spending in 2024, and the office outlined marketing wins, hotel statistics and a new strategic plan and campaigns for 2025–26.
Michael Martin, CEO of the Tempe Tourism Office (doing business as the Tempe Convention and Visitors Bureau), presented the office’s annual tourism impact summary to the City Council on Wednesday, reporting growth in visitation, hotel activity and marketing reach.
Martin said the office’s 2024 economic‑impact study, conducted by Tourism Economics, showed about 4.5 million visitors to Tempe and roughly $1.12 billion in direct visitor spending in calendar year 2024. Martin said…
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