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Committee reviews communication strategy; asks staff for visibility assessment, recall recap and social-media review
Summary
The committee reviewed strategic communication objectives and staff activities and requested staff to assess online visibility, consider a weekly recap for recall notices and report on self-assessment and outreach options.
Members of the California State Board of Pharmacy Communication and Public Education Committee spent significant time at their June 12, 2025 meeting reviewing the committee’s strategic objectives and staff communications activities, asking staff to assess the board’s public visibility, consider a weekly recap for recalls and report back on options for broader outreach.
Claudia Mercado, public member, asked staff to start with an inventory of where the board posts and how those accounts are managed: "we do represent 40 something million Californians, and I think it's our duty to really allow them to connect with us," she said, urging an assessment of active social channels and engagement metrics.
Members discussed…
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