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Main Street Roswell reports accreditation, $190,000 private investment and plans for regranting program
Summary
Main Street Roswell told council it gained Main Street America accreditation, supported $190,000 in private property investments, helped organize the UFO Festival and plans a local regranting program and rebranding.
Main Street Roswell gave its annual report to the Roswell City Council on June 12, highlighting its 2024 accreditation, volunteer contributions, downtown private investment and plans for a local regranting program.
Director Barbara Hillman told council that Main Street Roswell was accredited by Main Street America in 2024, which made the program eligible for approximately $23,203 worth of technical assistance from New Mexico Main Street. Hillman reported about $190,000 in private interior and exterior building improvements within the Main Street district during the reporting period and nine stakeholder meetings to coordinate downtown efforts.
Hillman said Main Street Roswell assisted city staff with the 2024 UFO Festival and is working with city departments again for the 2025 festival. She described an upcoming regranting program to reinvest event and fundraising proceeds into facade, interior and other local improvements; the program will include some matching grants and local review of applicants.
The report also described ongoing work on wayfinding signage, a district brand refresh and collaboration on the Chavez County Cultural Plaza, where a June groundbreaking had taken place. Hillman said the plaza could provide additional public restrooms and event space for downtown uses. The Main Street board reported nine board members and two ex officio positions, including a city council liaison.
Council members thanked Main Street staff and volunteers and had no questions; Hillman left printed posters for council and said staff would follow up on surveys sent to stakeholders to guide rebranding and project priorities.
