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Visit Bastrop reports hotel openings, higher room revenue and new visitor-tracking tools
Summary
Visit Bastrop presented quarterly metrics showing new hotels opening, increased hotel revenue and new analytics tools (Tourism Economics impact calculator, Placer AI) to better measure visitor behavior and advertising impact.
Visit Bastrop presented its quarterly report to the city council on May 20, outlining hotel growth, marketing performance and new analytics tools the tourism organization is using to measure visitor impact.
Interim president and CEO Mike Pastana said EverHome Suites, a 114-room extended-stay property, opened in February and is now the largest hotel inside the city limits. He said the market absorbed the new hotel: quarterly occupancy ran about 60.3% with an average daily rate of about $213, and room revenues for the…
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