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Board allows larger store sign at 2525 East Hillsborough to improve visibility for supermarket
Summary
The Variance Review Board approved increasing building sign area from 25 to 162.5 square feet for a food market at 2525 East Hillsborough Avenue, citing the store's distance from the street and visibility challenges.
The Variance Review Board on June 10 approved a request to increase allowable building signage at 2525 East Hillsborough Avenue from 25 square feet to 162.5 square feet to improve visibility for a new food market tenant located toward the rear of the plaza.
Applicant Quanisha Jenkins said the store has a 163‑linear‑foot storefront set back about 650 feet from the main entrance at a busy intersection and argued that the site’s depth and intervening…
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