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Dalhart leaders debate EDC marketing plan amid XIT branding and tourism push
Summary
At a May 19 special meeting the Dalhart City Council and Economic Development Corporation discussed a new marketing campaign aimed at getting highway travelers to stop in Dalhart, while XIT directors and ranch owner Drew Knowles discussed use of the XIT name and a mayoral proclamation honoring the XIT Rodeo.
Mayor James Stroud opened a May 19 special meeting of the Dalhart City Council by recognizing volunteers and presenting a proclamation honoring the XIT Rodeo and Reunion, then the council and the city's Economic Development Corporation discussed a new marketing campaign and use of the XIT name in promotional materials.
The discussion mattered because council members and EDC leaders said increasing visits from highway traffic would increase sales tax revenue that supports city services. An EDC presenter said the campaign is intended to "enhance marketing efforts to attract visitors to Dalhart and encourage them to spend time in our beautiful city." Mayor James Stroud read a proclamation that included the line, "I,…
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