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Ulster County adds $25,000 to tourism contract to market biking and rail‑trail visits
Summary
The committee approved a $25,000 amendment to the Medium Giant marketing contract to promote sustainable tourism and biking in Ulster County, including video capture and digital promotion focused on rail trails and mountain biking destinations.
Ulster County’s committee on June 3 approved a $25,000 amendment to a contract with marketing firm Medium Giant to promote sustainable tourism with a focus on biking and rail‑trail visitation.
The tourism director, identified in the meeting as Director Berger, explained the amendment would reallocate $25,000 from a different budget line to fund “asset collection” and media capture so the county can promote itself as a biking destination.…
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