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Pacific Tourism Commission adopts one-sentence mission to guide promotion efforts
Summary
The Pacific Tourism Commission voted to adopt a condensed, one-sentence mission statement to guide promotion of the city’s natural and cultural assets and support local and regional events.
The Pacific Tourism Commission voted to adopt a one-sentence mission designed to focus the commission's promotional work on drawing visitors to Pacific.
Members accepted a streamlined mission that says the commission's purpose is to promote Pacific by highlighting natural and cultural resources, supporting local and regional events, and encouraging visitors to "eat, play, and sleep" in the city.
Commission members said the shorter statement is intended to be consistent with the commission's longer official description posted on the city website but easier to use in outreach and communications. A staff member confirmed the proposed sentence does not conflict with the more detailed, published statement.
The proposal was placed before the commission and approved by voice vote with no members recorded as opposed. The transcript records the motion and a subsequent roll call in which members answered "aye." No motion second or individual vote tally was recorded in the transcript.
Commissioners said the condensed mission should make it easier to promote events and partner with regional outlets. The body did not attach any implementation timeline or specific deliverables to the vote; members discussed the phrasing and directed no additional formal action in the meeting.
