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Sun Prairie Area School District presents new three-year strategic communications plan

AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

District communications leaders presented a new three-year strategic communications plan to the school board, citing a communications audit, more than 1,000 survey responses, student focus groups and a communications committee; next steps include summer 2026 implementation of selected tactics and a website redesign targeted for 2026.

Patty Lux Milsna, director of communications and engagement for the Sun Prairie Area School District, and Adam Mumm, the district's multimedia and website strategist, presented a new three-year strategic communications plan to the school board, summarizing findings from an audit, a districtwide survey of more than 1,000 respondents, and student focus groups.

The plan follows the district's Operating Expectation OE-9, which the presenters said requires a communications plan, and aims to align district communications with community expectations while advancing equity. "We are here today to share with you how we created a new 3 year strategic communications plan," Lux Milsna said.

The communications audit included an inventory of tools and analytics, the previous 2022'2025 communications plan, and a survey of families, staff, high school students and community members. Presenters said the survey produced a statistically significant sample for the district and yielded baseline measures…

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