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Citrus County tourism director reports strong 2024 visitor spending and higher local capture; outlines five-year strategic plan
Summary
The Citrus County Tourism Development Council reported robust 2024 visitor spending, said about 27 percent of those dollars go to locally owned small businesses, and outlined a five-year strategic plan and partnership program. The TDC also flagged sports tourism and international outreach as growth areas.
Citrus County’s Tourism Development Council presented 2024 performance numbers to the commissioners, reporting increased visitor spending, broader social-media reach and plans for a five-year strategic roadmap.
Top points: Alvis Cole, tourism director, told commissioners that 27 percent of visitor spending stays with local businesses — small, locally owned operators rather than national chains — and said the county’s social-media channels…
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